Outrageous Price?
Editor's Note: Approaching its ninth year of publication in 1970, the advertisement-free Stereophile was failing as a business. There was just one issue published between December 1968 and June 1970, the date when J. Gordon Holt published this plea in response to the reaction to the increased subscription price: first to $4 for four issues, equivalent to $25 in 2016, then to $5 ($31). The response from subscribers to his plea was not positive enough to enable the magazine to continue publishingGordon could publish just two more issues in the next two years before Stereophile had to accept advertising, first from dealers in October 1972 and from manufacturers in December 1977.Ed.
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Our recent price increase at the end of 1969 elicited numerous letters telling us the magazine was exhorbitant at $4 a subscription and is outrageous at $5, and supporting their contention with comparisons between the price per page of the Stereophile and one or another of the commercial hi-fi magazines. We will answer this once, here and now, and then let the matter drop.
