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Threshold Corporation Plans Financial Reorganization

Threshold Corporation, long known as one of the original high-end audio equipment pioneers, is discussing plans to restructure the company to meet new market conditions. Threshold, based in Camarillo, California, manufactures high-end audio amplifiers, preamplifiers, and digital products under the Threshold, FortT, and PS Audio product lines. (PS Audio, of which Threshold Corp. is the majority owner, is currently a separate corporation.)

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If At First You Don't Succeed, Try, Try Again Dept.

The largest advertising and promotional campaign for an audio product in Sony Electronics' (and possibly anyone's) history debuted during NBC's Thursday-night prime-time television lineup last week. The campaign, titled "Make it with MD," featured various celebrities as they moved through a Hollywood party sporting a small MiniDisc personal stereo unit playing their own personalized music mixes. Sony also plans major cable, billboard, print ad, and promotional tie-ins.

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