Audio Shop till you Drop
E-wisdom holds that one of the big advantages about retailing on the Internet is that, once a comany is online, the entire world of consumers is only a few mouse clicks away. This concept holds up much better in theory than in practice. Language barriers, shipping costs, and import/export red tape (such as agreements controlling which countries a retailer can even sell a product line to) have all made the reality less than ideal for e-merchants.