Swedish manufacturer Sjofn was luring visitors into its room with an attractive woman drawing their attention to a poster on the wall outside the door announcing (the clue). Inside the room was a pair of unprepossessing stand-mounted speakers, driven by a Hegel amplifier via Supra cables. The two-way, ported Sjofn speakers ($999/pair) were taking full advantage of their boundary loading to produce a big sound.
Dan Laufman explained that his background is in pro audio and most of the people involved with Emotiva have some sort of interest in recording and music production. As a frustrated ex-musician, Laufman longed to again be a part of the creative experience.
“I spent so much of my life doing things I didn’t want to do. Now that I’m doing what I love, it feels like I’m living a dream.”