Seeking Synergies: Beats Acquire MOG
MOG users can access their vast library of music and user-created playlists through an internet browser-based website platform, connection to a streaming device on a home network like the Logitech Squeezebox Touch, or by streaming to a mobile device. Speaking of mobile devices, guess who else is in cahoots with Beats? In August 2011, Taiwanese mobile device manufacturer HTC acquired a 51% stake in Beats, a purchase equal to about $300 million dollars. This partnership allowed for HTC to integrate Beats Sound Systems into their phones.