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Bet your bottom dollar that most folks involved in the high end never saw the exceedingly narrow space occupied by classical music download/streaming service Primephonic.com. That's because the company's marketing manager, Jennifer Harrington (pictured), and Chief Operating Officer (COO), Veronica Neo, were virtually hidden amidst a plethora of booths in the Holland Pavilion, itself situated over the hills and through the woods and turn right after the house that Jack built and then ask your bloodhound to lead the way to the far-right side of Hall G in the Sands Convention Center and then search and search some more for booth 51.

The sign up above said GoldenEar Technology, but when I walked in it looked like any normal hotel room. No big banners, black cloth draped along the walls or spotlights. And then at the far end I spotted company president Sandy Gross sitting on the couch and a single bookshelf speaker sitting on a stand. That was it.

If there is one thing that raises the hackles of engineers, it is audiophiles' insistence that power cords affect sound quality. But at CES, AudioQuest's Garth Powell (right in photo, with AQ's Alex Brinkmann) was showing how changing just one cable in a system, the one connecting a Simaudio Moon CD player to a Niagara 700 power conditioner, could make or break the system's sound quality. Playing a track from Muddy Waters' Folk Singer, with Moon amplification and Magico S1 Mk.2 speakers, and without changing the volume, Garth compared AudioQuest's new Thunder cable ($700) with AC cables from other companies priced up to $18,000, culminating with the AudioQuest Dragon ($4000).