Robert Baird

In writing for magazines, there's a basic rule: Don't become the subject. And in writing about the arts, it's best to remember that you aren't in the music business or the film business: you're in the publishing business. Despite this, there are arts writers who fancy they're a part of the world they write about. All famous musicians are their "friends." The music business values their opinions. They're caught up in the delusion that the Rolling Stones sang about so deliciously in "Star Star," the closing number on Goats Head Soup.