The largest advertising and promotional campaign for an audio product in Sony Electronics' (and possibly anyone's) history debuted during NBC's Thursday-night prime-time television lineup last week. The campaign, titled "Make it with MD," featured various celebrities as they moved through a Hollywood party sporting a small MiniDisc personal stereo unit playing their own personalized music mixes. Sony also plans major cable, billboard, print ad, and promotional tie-ins.
The dirty little secret about consumer CD recorders has recently been getting out: In order to record on one of the new "inexpensive" consumer CD machines from such manufacturers as Pioneer or Philips, you have to purchase special "consumer audio" CD-Rs that can cost three to four times as much as the same CD-R formatted for use with a professional or computer-based CD recorder.
It gets tougher every year to cover a show like the CES. Dropping in on most of the high-end audio rooms at the Alexis Park isn't so bad---the hard part is getting to all the various splinter exhibits scattered around Las Vegas within the allotted four days.
LAS VEGAS, Jan. 10---Meridian has announced its intention to license Digital Harmony's IEEE 1394 (FireWire) technology. "Digital Harmony embodies the technology we can implement to produce the next generation of digital systems for home entertainment." So said Meridian's Bob Stuart, in an announcement sure to be a turning point for the high-end audio industry.
NAD has announced what they claim is the world's first true digital audio power amplifier directly linking a CD player to a loudspeaker. As explained by Peter Lyngdorf, chairman of NAD Electronics and TACT Audio, the Millennium "is not a conventional combination of D/A converter and analog amplification.
The Academy Advancing High Performance Audio & Video (formerly the Academy for the Advancement of High End Audio) kicked off CES '98 with a pre-Show meeting. Meridian's Bob Stuart addressed the thorny issue of competing and (as yet) not fully defined standards for DVD-Audio.
A continuing proliferation of formats is as likely in the audio realm as it is in video. The analog cassette was one of the most successful formats in history, and the industry has yet to find a replacement for it. MiniDisc, a Sony-originated format, required several attempts to introduce it to the American market.
For years, there has been concern in the high-end audio press about the effects of jitter on digital audio. Manufacturers spend countless design hours measuring jitter and trying to minimize its influence on the sound of their products.
Operating at the fringes of the audio world, binaural recordings have continued to maintain a hardcore group of advocates. Creating a convincing three-dimensional surround effect using only a two-channel source, binaural technology is especially impressive with headphones.
More high-end audio company musical chairs: Howard Schilling, co-founder and Vice President of Sales and Marketing of Camelot Technology, will now also join Genesis Technologies as National Sales Manager after having "quietly" worked with them in the past.