The Five Dealer Rule
Surfing the Usenet newsgroups and the Web audio forums recently, it struck me that the old wisdom is correct: If you keep your mouth shut, you won't say anything with which anyone can disagree. A topic that seems to be of perennial interest is how Stereophile chooses the products it reviews. Yet the more I have explained how it's done, the greater the criticism that is heaped on the magazine.
"The monthly miracle," it's called in publishing: that magical moment when the new issue of your magazine arrives in the mailbox hot from the printer. And with this issue of Stereophile—No.274, or Vol.25 No.11—we celebrate the 40th anniversary of the start of our "miracle." With the 20 pages of Issue No.1, Vol.1 No.1, cover-dated September-October 1962, "Ye Editor & Publisher" J. Gordon Holt introduced both a new audio magazine and the philosophy that an audio product is best reviewed by doing exactly what its purchasers will do: listen to it. On that small rock of an idea was founded not only Stereophile but the entire high-end audio industry. Here, reprinted from a 1974 anthology of the first 12 issues, is J. Gordon Holt's description of the events that led up to the founding of Stereophile: