Stephen Mejias

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Stacks

Much of the April issue shipped to prepress yesterday, and the big "Recommended Components" feature is on its way out right now. All that's left to go is "Letters," "Industry Update," and the table of contents. Often, our shipping days coincide with the arrival of our office supply of the previous month's issue. That is, as we send off the April issue, the completed and bound March issues are arriving here.

Start Booming: American Express & Music Direct

You might remember the American Express Plum Card advertisement that featured hi-fi and vinyl retailer Music Direct. The ad, which ran on mainstream television for several months, did a good job of introducing hi-fi and vinyl to a wider audience.

The new ad puts greater emphasis on Jim Davis’s passion for music, vinyl, gear, and sound, and describes the growth of his company, Music Direct. Notice that the pretty Wharfedale Diamond 10.1 loudspeakers, reviewed by me in our April issue and by Bob Reina in a future issue, are given good airtime.

Stats

When I was a kid, I wanted to grow up to become a professional baseball player. I loved playing ball, and all of the adult men in my family seemed to respect it, too. When I wasn't playing ball, I'd be in my room, listening to the radio, and drawing up my own baseball cards. Collecting cards, too, was a wonderful hobby. The photographs on the fronts were nice, but I was more interested in the information on the backs. Even when UpperDeck came out with their glossy, action photos, Topps cards remained, in my mind, the absolute best. Topps cards listed all of the stats for every single season of a ballplayer's career, even going back at times to his minor league years. How can you beat that?

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