For the last ten years Skullcandy has been making inroads into the youth cultures. By placing inexpensive and colorful headphones in skateboard, surf, bicycle, and other action sport shops, and by selling headphones like fashion accessories (think sunglasses), I think they've been largely responsible for developing pop-culture's view that headphones are cool. This is an enormous accomplishment, and they've profited well from it. In 2010 they were ranked as the number two headphone maker in the U.S. with 14% of the market, second only to Sony with 23%.
The problem a…