A Spotify advertisement interrupts my listening. The ad is invisible, embedded in between the lines of my play queue. As it begins, a modern crooner soars over a twinkling piano. This is not the 311 I was just listening to. A voice very politely interrupts: “Hi, this is Bruno Mars.”
I need my riffage! Not ads!
Seconds later, a reminder pops up in my Microsoft Outlook program: “Rdio”
What the heck is Rdio? Rdio is a sound salvation. Rdio is cleaning up the nation. Rdio? Rdio? Well for starters, its pronounced “ar-dee-oh,” not ray-dee-oh, and it is a totally ad-…