How To Write Manufacturers' Comments Page 2

How To Write Manufacturers' Comments Page 2

"Equipment Reports," "Record Reviews," "Letters," "Industry Update," "Sam's Space," "As We See It," "The Final Word"---I read and enjoy them all. But the section of <I>Stereophile</I> I especially look forward to reading is "Manufacturers' Comments." How is the manufacturer going to respond to a review that's considerably less than 100% positive? Can they take criticism gracefully, or do they have an <I>attitude</I>? If I were a consumer considering purchase of one of their products, would their comments convince me that they'd be a good company to deal with? Are they uptight beyond reason, or do they have a sense of humor? Can they respond to a positive review without gloating?

How To Write Manufacturers' Comments

How To Write Manufacturers' Comments

"Equipment Reports," "Record Reviews," "Letters," "Industry Update," "Sam's Space," "As We See It," "The Final Word"---I read and enjoy them all. But the section of Stereophile I especially look forward to reading is "Manufacturers' Comments." How is the manufacturer going to respond to a review that's considerably less than 100% positive? Can they take criticism gracefully, or do they have an attitude? If I were a consumer considering purchase of one of their products, would their comments convince me that they'd be a good company to deal with? Are they uptight beyond reason, or do they have a sense of humor? Can they respond to a positive review without gloating?

Where Did We Go Wrong?

Where Did We Go Wrong?

<B>Editor's Introduction: </B>Thirty years ago this month, in September 1962, <A HREF="http://www.stereophile.com//interviews/66/">J. Gordon Holt</A>, lately Technical Editor of <I>High Fidelity</I> magazine, was working on the contents of the first issue of <A HREF="http://www.stereophile.com//features/708/">his brainchild <I>The Stereophile</I></A>, a magazine that would <A HREF="http://www.stereophile.com//asweseeit/711/">judge components on how they actually sounded</A>. We thought it appropriate, therefore, to use the occasion of the 1992 Summer Consumer Electronics Show, held in late May in Chicago, to invite some 200 members of the international high-end industry to a dinner to celebrate the occasion. Larry Archibald dug deep into the magazine's coffers; Ralph Johnson took time off from organizing the 1993 High End Hi-Fi Show to burn up the long-distance telephone lines faxing invitations; the conversation was excellent, the food superb, and the wine even better. Which is probably why the venerable JGH took the opportunity to remind the assembled luminaries what this whole business is supposed to be about. Here follows the text of his speech. I hope you find it as stimulating reproduced in these pages as did those who heard it live.&mdash;<B>John Atkinson</B>

A Clash of Values? Letters part 3

A Clash of Values? Letters part 3

In the April 1992 <I>Stereophile</I>, reader Hilary Paprocki expressed his belief that recording engineers are unconcerned about sound quality. Indeed, he went so far as to allege that engineers intentionally use inferior miking techniques so that they can bill clients for additional time spent trying to fix the sound. The example he used was the engineer who places a microphone directly in front of a guitar amplifier, a technique Mr. Paprocki felt captured only "4%" of the sound. Mr. Paprocki also likened recording engineers to "featherbedders."

A Clash of Values? Letters part 2

A Clash of Values? Letters part 2

In the April 1992 <I>Stereophile</I>, reader Hilary Paprocki expressed his belief that recording engineers are unconcerned about sound quality. Indeed, he went so far as to allege that engineers intentionally use inferior miking techniques so that they can bill clients for additional time spent trying to fix the sound. The example he used was the engineer who places a microphone directly in front of a guitar amplifier, a technique Mr. Paprocki felt captured only "4%" of the sound. Mr. Paprocki also likened recording engineers to "featherbedders."

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