The old Saab slogan, "Find Your Own Road," was so good that the old General Motors, which once owned Saab, had to kill it—just as the newly revived GM tried, in a "Call It Chevrolet" memo, to kill "Chevy." GM did a U-turn on that one the very next day, but "Find Your Own Road" never returned, and is available for Ayre Acoustics to use. I can't think of a better slogan for a company that I admire almost as much as I do Saab.

Consider this: While Ayre calls its new DX-5 ($10,000) a "universal A/V engine," the disc player doesn't have a coaxial or a TosLink S/PDIF input. That appears crazy to me, but to Ayre, no. They've found their own road.