Lifestyle brand. Let me say it again: Lifestyle brand. Did you just shudder a little? This term terrifies many audiophiles, because for many audiophiles, calling a hi-fi brand a “lifestyle brand” equals a focus on marketing rather than sound. Yet, on the eve of Thursday, October 6th, in a presentation to members of the hi-fi press at the Savant House in the SOHO district of New York City, McIntosh President Charlie Randall comforted us with the news that this would not be the path for McIntosh.

Late last month, New York City's In Living Stereo underwent two major changes: They made a short move, from a modestly sized storefront to a much larger one—2 Great Jones Street in the East Village—and they went from being a hi-fi shop to being a hi-fi and record shop. On a recent visit to their new digs I was impressed with the latter: While some hi-fi shops limit their music commitment to just a few racks of 200-gram LPs—commendable in and of itself, of course—In Living Stereo has built an entire record loft and filled it with hundreds of well-chosen new and used LPs. (I took it upon myself to lighten their inventory while I was there.)

Oh boy, another new DAC review. Some folks think DACs, once you get past the features, all sound pretty much the same. I mean, it's just digital. Well, they're right. Pretty much. Just as two new cars of a particular make, model, color, and options package both look the same, sitting there on the lot.

But if you discover a ding in the door of one of them, where most folks still see only a new car, you now see the ding. It might have been there all along, undetected the first few times you walked around the car—maybe your buddy even had to point it out to you. It's insignificant in the scheme of all that a new car is, but once you've seen it, you always see it. Now you can easily tell the two cars apart, and we both know which one you'll drive home.