Return to Analog's Pierre Markotanyos
The return of vinyl, which has stayed popular and profitable since its resurgence, has now developed a surprising nuance. Pierre Markotanyos, the owner of the reissue label Return to Analog and Montreal record store Aux 33 Tours (which refers to the speed at which an LP spins), has noticed a distinct change in the makeup of who's buying vinyl these days. "In the late 2000s," Markotanyos reflects, "it was mostly 55-to-70-year-old guys who were coming in, buying records to play on their high-end stereos that they bought at the audio show in Montreal." [Sound familiar, Stereophile readers?] "They were the purists and the true believers."