LATEST ADDITIONS

Bose Corporation announced today the acquisition of McIntosh Group, the parent company of high-end audio brands McIntosh and Sonus faber. The move aims to broaden Bose's offerings into the high-performance and luxury audio markets.

Traditionally in hi-fi, "distribution" refers to importing and warehousing audio equipment then delivering it as needed to a network of domestic dealers. In recent years, that model has evolved. Distributors have expanded the range of services they offer, and an increasing number of companies are skipping the distributor step altogether: dCS and T+A, among other companies, have established wholly owned subsidiaries in the US to handle importation, local warehousing, and other domestic duties. They and others have hired full-service sales and marketing agents, sometimes called "brand ambassadors." The goal, of course, is to make the practice of getting a product into the country and on the radar of dealers and customers as efficient and effective as possible.

In the September issue of Stereophile, in this space, I proposed a way to attract more young people to hi-fi. To reach younger people with your products, I argued, speaking mainly to manufacturers, create products that have integrity about them and that also tell a story. Products with a message, products endowed with meaning. Use good materials, classic designs, historically important circuits. To improve value and performance, keep the parts count low and assembly simple. These products need to be reasonably affordable, but it's okay to ask young people to stretch for something fine. . .

After that article hit newsstands, I got feedback, much of it of the "get off my lawn" variety.