Super Audio CD—One Year Later
In his very English way, Sony's then managing director for the UK, Tim Steele, was getting a touch, er, desperate. His oh-so-cultured voice rose a smidgen as he resorted to a direct selling of the benefits of what he was talking about. "Look, you're all sitting on riches," was his fundamental pitch. "You can sell music-lovers your entire back catalog all over again—at a higher price!"