Tweeter's new look: Tweeter Home Entertainment Group is entering the first phase of a massive makeover—with redesigned stores and a new marketing approach emphasizing custom installation and media-server–based home-theater products. The company will de-emphasize individual components and pitch its services toward women, who make most decisions about home entertainment and home décor. The company's pitch will be "We can untangle your mind," a reference to the widespread frustration with semi-compatible and often incomprehensible technologies. Over the next 18 months, Tweeter will consolidate its various regional chains under a single brand name, with a prototype 14,500 sq. ft. store in the Las Vegas suburb of Summerlin, NV to be launched at the upcoming Consumer Electronics Show (CES).
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