It's a jungle out there. The shrinking shelves of your neighborhood newsstand drip with the blood and corpses of magazines that have gone under in the intense battle for browsers' eyeballs. And only if we can make our latest issue's cover sufficiently eye-catching to get enough newsstand browsers to pick up and buy a copy do we get to play another round of the game. (Conventional publishing wisdom holds that, <I>at most</I>, a magazine's cover has six seconds to get its message across.)
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