NBC to Apple: "We're Taking Our Ball and Going Home."
On August 31, Apple <A HREF="http://www.apple.com/pr/library/2007/08/31itunes.html">announced</A> that the iTunes store would stop selling NBC television episodes for the upcoming season. The press release stated: "The move follows NBC's decision to not renew its agreement with iTunes after Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99. ABC, CBS, Fox and The CW, along with more than 50 cable networks, are signed up to sell TV shows from their upcoming season on iTunes at $1.99 per episode."