Why Cassettes?
I was introduced to <a href="http://www.freewebs.com/scotchtapes/">Scotch Tapes</a>, “the worst hi-tech music label ever,” on December 9, by a <a href="http://twitter.com/stereophilemag">Twitter</a> post from <a href="http://www.jagjaguwar.com/">Jagjaguwar</a>. Oneida would be releasing a limited-edition <i>cassette</i> through Scotch Tapes. This was interesting news to me, first because <a href="http://blog.stereophile.com/stephenmejias/the_way_we_listened_then/">I’ve been fascinated</a> with the idea of a “cassette tape revival,” and second because Oneida is a well-established name in the world of underground rock bands. Why would Oneida release work on a format that had been all but forgotten by the music industry? Why cassettes?