The Rest of the Story
<I>Name change:</I> Ultimate Acquisitions Partners, the company that operates the Colorado-based <A HREF="http://stereophile.com/news/022105industry/">Ultimate Electronics chain</A>, has announced that it is converting all nine of its Colorado SoundTrack consumer electronics superstores to the Ultimate Electronics brand name this September. That will allow all 32 of the company's retail stores to "deliver a consistent, unified message to consumers in all of its markets and more clearly communicate its offerings and store experience," according to a press release.