EMI Takes Classical Music Online
EMI and Virgin Classics, one of the oldest and two of the most respected names in classical music, have undertaken a series of audiophile-friendly initiatives designed to strengthen their online presence. At the start of September, the labels together launched the EMI and Virgin Classics Listening Club. Open to music lovers who purchase new EMI or Virgin Classics discs marked with the Opendisc logo, the club's "exclusive" online environment offers participants the opportunity to build relationships with some of the labels' top artists.