Sirius keeps climbing: If recent gains are any indication, Sirius Satellite Radio may reach its break-even number of subscribers. On May 11, the New York–based satellite radio service reported that it had achieved a subscribership of 400,000. The brand will get increased exposure this summer as Sirius receivers go on sale at Radio Shack and EchoStar "DISH Network" outlets. Sirius products from Audiovox, Clarion, Jenson, and Kenwood are already available at Wal-Mart stores and after-market car audio installers nationwide. Other manufacturers signing on with Sirius include Alpine, Blaupunkt, Crestron, Delphi, Eclipse, JVC, Niles, Sanyo, and US Electronics, all with products due this year. The 400,000-subscriber mark is an "important milestone for Sirius," according to CEO Joe Clayton, who said the company is on track to reach a target audience of one million subscribers by the end of 2004.
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