Who Says Jazz Isn't Commercial?
The ad team at Dolce & Gabbana seems to think it can be. Would Charles Mingus’ “Moanin’” become a best-seller if more people knew it sounded so cool—or if the millions who watched <A HREF="http://www.youtube.com/watch?v=HMWofLZ6gH8">this TV commercial</A> knew that’s what they were hearing? Could it be that jazz just needs shrewder marketing? (The whole song can be heard on Mingus’ great 1959 album, <I>Blues & Roots</I>.)