Shure V15-IV phono cartridge
The Shure Brothers have been making magnetic cartridges since the early 1950s (they had been exclusively microphone manufacturers prior to then), and their continuing R&D program has resulted in new, improved models every few years rather than every 6 months (as seems to be the rule these days). As a result, Shure has the appearance, to most audiophiles, of a stodgy, plodding, rather "establishment" manufacturer that can be trusted to make a solid, reliable product but nothing brilliantly innovative orfor that matternothing remarkably good either.