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Imitation, as the old saw would have it, is the sincerest form of flattery. It might also offer a way for DVD-Audio to establish credibility and build a customer base.

DVD-Audio has been "almost here" for so many months that it seemed almost anticlimactic when the first players finally emerged on dealer shelves this week. Late in May of this year, Panasonichttp://www.panasonic.com">Panasonic; announced (see previous">http://www.stereophile.com/news/10757/">previous story) that they would be releasing two players, one under the Panasonic banner and the other under the company's Technics brand, in July. It looks as if they've finally made good on their promise.

DVD-Audio has been struggling to find its footing for three years now; the average consumer on the street has very likely never even heard of it. Watermarked discs, confusing playback menus, competition from SACD, and a dearth of titles haven't helped, but perhaps the biggest problem DVD-A faces is simply getting the word out.

DVD-Audio will soon bring high-resolution multichannel sound to music lovers, but they may be dismayed by the format's several varieties and the semi-compatible hardware that will be needed to play them. That was the impression left by a lecture the last week of June at Dolby">http://www.dolby.com/">Dolby Laboratories' Presentation Studio in San Francisco.

According to a recent report released by the International">http://www.recordingmedia.org">International Recording Media Association (IRMA), with the gradual introduction of players for the developing DVD-Audio format finally taking place, the software replication industry can expect an "accelerated growth rate" for DVD-A titles around the world in the next two years.

DVD-Audio proponents, ranging from record labels execs and mastering engineers to CE manufacturers, staged a press event on August 9 at Dolby Labs in Los Angeles in the hopes of rekindling interest in their format, which has been quietly trying to launch for the last year or so. Warner Bros Records has gone so far as to call this current effort a "re-launch", but after spending over four hours with the DVD-A folks, this reporter thinks there's a good chance we may be seeing yet another official launch once most of the current issues (detailed below) are sorted out.

DVD-Audio has kept a low profile since its misfired "launch" late last year (see previous">http://www.stereophile.com/news/10620/">previous story), but has popped up again at this week's Audio Engineering Society Convention (AEShttp://www.aes.org">AES;) in Paris. Pioneerhttp://www.pioneerelectronics.com/">Pioneer; is demonstrating its latest generation of universal DVD players, recently">http://www.stereophile.com/news/10633/">recently released in Japan, using a new DVD-Audio disc, some of the contents of which were encoded using Meridian Lossless Packing (MLP) technology to enable high-resolution surround sound.