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I don't know how this works — I'm guessing it's just some sort of the usual, run-of-the-mill collective (un)conscious pinging internet magic — but if you take a look at the bottom of any one of the pages on the Stereophile website, you'll find a list of "Sponsored Links," seemingly appropriate to the page itself.
For instance, at the bottom of our home page, you'll find links to sites concerned with things like power amps, SACDs, and turntables. If you scroll down to the bottom of Wes' blog, you might find links to pages concerned with headphones, as well as more amplifiers, more…
I can see by your smile, my friend / You're from the other side . . .
Of course, the Times (UK) interprets the same data differently than the NYT.