Old folks need headphones, too.
The NPD report "Celebrity Endorsements Do Indeed Sell Headphones" claims "... [celebrity] endorsements are extremely/very important to nearly 30 percent of consumers when deciding what headphones to buy." With about 27% of the population over age 50, and the stiff competition in rapper can market, it's not surprising to see companies looking to lure the aging baby boomers into buying headphones with old school celebrity endorsements.
AKG and Quincy Jones
AKG has a long and laudable history making headphones, and have been a staple in…