Wired magazine is one of the oddest of technology's many odd commodities. The self-consciously ultra-hip journal has positioned itself since its inception as the clarion of the new age of paperless publishing. Its parent organization, Wired Ventures, Inc., has long put its money where its mouth is by supporting Wired Digital, Wired's online equivalent.
But in its four-year existence, Wired Digital has never turned a profit: leading by example, heralding the…