So, what's "this thing of ours"? I'm only half-kidding. High-end audio is deadly serious for many passionate audiophiles. Some measurement types defend their turf without thoughtwithout mercyand often deride subjectivists, like me, who believe if you like what you hear, then that's what counts, enjoy. Objectivists say if you can't measure it, then it doesn't exist. Well, goes the retort, you don't know what to measure, your instruments aren't refined enough, and on and on.
The struggle continues to this day for some reason, and boy-howdy is it ferocious, especially regarding cables.