Loudspeaker manufacturer Boston Acoustics made its name—and its fortune—building high-performance but low-cost speakers. Indeed, I recently set up a modest system for my mother-in-law that was based on Boston's classic A-40—a two-way design that sold for just $160/pair back in 1986—and was very pleasantly surprised at the quality these little speakers offered. Back in the early '90s, however, the Massachusetts-based company announced that they were taking a step into the High End with a new loudspeaker line, the Lynnfields (see Thomas J. Norton's interview with Boston's Andy Kotsatos elsewhere in this issue). These were designed by expatriate British engineer Phil Jones, previously responsible for the impressive Acoustic Energy speakers.

Loudspeaker manufacturer Boston Acoustics made its name—and its fortune—building high-performance but low-cost speakers. Indeed, I recently set up a modest system for my mother-in-law that was based on Boston's classic A-40—a two-way design that sold for just $160/pair back in 1986—and was very pleasantly surprised at the quality these little speakers offered. Back in the early '90s, however, the Massachusetts-based company announced that they were taking a step into the High End with a new loudspeaker line, the Lynnfields (see Thomas J. Norton's interview with Boston's Andy Kotsatos elsewhere in this issue). These were designed by expatriate British engineer Phil Jones, previously responsible for the impressive Acoustic Energy speakers.

Loudspeaker manufacturer Boston Acoustics made its name—and its fortune—building high-performance but low-cost speakers. Indeed, I recently set up a modest system for my mother-in-law that was based on Boston's classic A-40—a two-way design that sold for just $160/pair back in 1986—and was very pleasantly surprised at the quality these little speakers offered. Back in the early '90s, however, the Massachusetts-based company announced that they were taking a step into the High End with a new loudspeaker line, the Lynnfields (see Thomas J. Norton's interview with Boston's Andy Kotsatos elsewhere in this issue). These were designed by expatriate British engineer Phil Jones, previously responsible for the impressive Acoustic Energy speakers.

Loudspeaker manufacturer Boston Acoustics made its name—and its fortune—building high-performance but low-cost speakers. Indeed, I recently set up a modest system for my mother-in-law that was based on Boston's classic A-40—a two-way design that sold for just $160/pair back in 1986—and was very pleasantly surprised at the quality these little speakers offered. Back in the early '90s, however, the Massachusetts-based company announced that they were taking a step into the High End with a new loudspeaker line, the Lynnfields (see Thomas J. Norton's interview with Boston's Andy Kotsatos elsewhere in this issue). These were designed by expatriate British engineer Phil Jones, previously responsible for the impressive Acoustic Energy speakers.

Richard Shahinian has been offering loudspeakers to music lovers for more than 15 years. I use the word "offering" here in its strictest sense, because Dick has never "sold" his products—by pushing them. Indeed, he is probably one of the worst self-promoters in the business. If we think of "soft sell" in the usual context of laid-back and low-pressure, then Shahinian's approach would have to be called "mushy sell."

Richard Shahinian has been offering loudspeakers to music lovers for more than 15 years. I use the word "offering" here in its strictest sense, because Dick has never "sold" his products—by pushing them. Indeed, he is probably one of the worst self-promoters in the business. If we think of "soft sell" in the usual context of laid-back and low-pressure, then Shahinian's approach would have to be called "mushy sell."

Richard Shahinian has been offering loudspeakers to music lovers for more than 15 years. I use the word "offering" here in its strictest sense, because Dick has never "sold" his products—by pushing them. Indeed, he is probably one of the worst self-promoters in the business. If we think of "soft sell" in the usual context of laid-back and low-pressure, then Shahinian's approach would have to be called "mushy sell."

Richard Shahinian has been offering loudspeakers to music lovers for more than 15 years. I use the word "offering" here in its strictest sense, because Dick has never "sold" his products—by pushing them. Indeed, he is probably one of the worst self-promoters in the business. If we think of "soft sell" in the usual context of laid-back and low-pressure, then Shahinian's approach would have to be called "mushy sell."

Richard Shahinian has been offering loudspeakers to music lovers for more than 15 years. I use the word "offering" here in its strictest sense, because Dick has never "sold" his products—by pushing them. Indeed, he is probably one of the worst self-promoters in the business. If we think of "soft sell" in the usual context of laid-back and low-pressure, then Shahinian's approach would have to be called "mushy sell."

Richard Shahinian has been offering loudspeakers to music lovers for more than 15 years. I use the word "offering" here in its strictest sense, because Dick has never "sold" his products—by pushing them. Indeed, he is probably one of the worst self-promoters in the business. If we think of "soft sell" in the usual context of laid-back and low-pressure, then Shahinian's approach would have to be called "mushy sell."