"My vision for the future is one where all manufacturers sell their products directly to the end user. In this way, even the audiophiles in Dead Horse, Alaska can have access to all the audio manufacturing community has to offer." Thus wrote loudspeaker designer David Fokos in a letter introducing his new company Icon Acoustics to the press at <I>Stereophile</I>'s High End Hi-Fi show in San Mateo, CA last April (footnote 1). Mr. Fokos, a Cornell graduate who for some years worked for Conrad-Johnson Design and designed that company's well-regarded Synthesis and Sonographe loudspeaker models, feels very strongly that the traditional retailing setup is inefficient when it comes to exposing audiophiles to a wide enough choice of product, particularly when it comes to loudspeakers. With 300 speaker manufacturers listed in the <I>Audio</I> directory issue but even a major retailer restricted to probably six brands, even big-city audiophiles will only be able to audition a fraction of the total number of brands. "Our industry is suffering from product saturation of its retail distribution network."

"My vision for the future is one where all manufacturers sell their products directly to the end user. In this way, even the audiophiles in Dead Horse, Alaska can have access to all the audio manufacturing community has to offer." Thus wrote loudspeaker designer David Fokos in a letter introducing his new company Icon Acoustics to the press at <I>Stereophile</I>'s High End Hi-Fi show in San Mateo, CA last April (footnote 1). Mr. Fokos, a Cornell graduate who for some years worked for Conrad-Johnson Design and designed that company's well-regarded Synthesis and Sonographe loudspeaker models, feels very strongly that the traditional retailing setup is inefficient when it comes to exposing audiophiles to a wide enough choice of product, particularly when it comes to loudspeakers. With 300 speaker manufacturers listed in the <I>Audio</I> directory issue but even a major retailer restricted to probably six brands, even big-city audiophiles will only be able to audition a fraction of the total number of brands. "Our industry is suffering from product saturation of its retail distribution network."

"My vision for the future is one where all manufacturers sell their products directly to the end user. In this way, even the audiophiles in Dead Horse, Alaska can have access to all the audio manufacturing community has to offer." Thus wrote loudspeaker designer David Fokos in a letter introducing his new company Icon Acoustics to the press at <I>Stereophile</I>'s High End Hi-Fi show in San Mateo, CA last April (footnote 1). Mr. Fokos, a Cornell graduate who for some years worked for Conrad-Johnson Design and designed that company's well-regarded Synthesis and Sonographe loudspeaker models, feels very strongly that the traditional retailing setup is inefficient when it comes to exposing audiophiles to a wide enough choice of product, particularly when it comes to loudspeakers. With 300 speaker manufacturers listed in the <I>Audio</I> directory issue but even a major retailer restricted to probably six brands, even big-city audiophiles will only be able to audition a fraction of the total number of brands. "Our industry is suffering from product saturation of its retail distribution network."

"My vision for the future is one where all manufacturers sell their products directly to the end user. In this way, even the audiophiles in Dead Horse, Alaska can have access to all the audio manufacturing community has to offer." Thus wrote loudspeaker designer David Fokos in a letter introducing his new company Icon Acoustics to the press at <I>Stereophile</I>'s High End Hi-Fi show in San Mateo, CA last April (footnote 1). Mr. Fokos, a Cornell graduate who for some years worked for Conrad-Johnson Design and designed that company's well-regarded Synthesis and Sonographe loudspeaker models, feels very strongly that the traditional retailing setup is inefficient when it comes to exposing audiophiles to a wide enough choice of product, particularly when it comes to loudspeakers. With 300 speaker manufacturers listed in the <I>Audio</I> directory issue but even a major retailer restricted to probably six brands, even big-city audiophiles will only be able to audition a fraction of the total number of brands. "Our industry is suffering from product saturation of its retail distribution network."

"My vision for the future is one where all manufacturers sell their products directly to the end user. In this way, even the audiophiles in Dead Horse, Alaska can have access to all the audio manufacturing community has to offer." Thus wrote loudspeaker designer David Fokos in a letter introducing his new company Icon Acoustics to the press at <I>Stereophile</I>'s High End Hi-Fi show in San Mateo, CA last April (footnote 1). Mr. Fokos, a Cornell graduate who for some years worked for Conrad-Johnson Design and designed that company's well-regarded Synthesis and Sonographe loudspeaker models, feels very strongly that the traditional retailing setup is inefficient when it comes to exposing audiophiles to a wide enough choice of product, particularly when it comes to loudspeakers. With 300 speaker manufacturers listed in the <I>Audio</I> directory issue but even a major retailer restricted to probably six brands, even big-city audiophiles will only be able to audition a fraction of the total number of brands. "Our industry is suffering from product saturation of its retail distribution network."

Looking for a small, manageable paperback to read on a commute to Great Neck and back, I picked up a vintage paperback of Ross Macdonald's <I>The Drowning Pool</I>, a novel I'd read 25 years ago. I didn't exactly remember the plot clearly, but my recollection of my fling with Macdonald was that most of his plots dealt with the sins of the grandfathers being visited upon the third generation after.