Does a component's industrial design matter to you? How much?

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In a blog comment, reader Henry writes "I won't buy a component that does not look right . . . . It needs to have a look like someone cared deeply about the appearance of the thing as a function of performance." <P> Does a component's industrial design matter to you? How much?

Mark Levinson ML-7A preamplifier Specifications

Mark Levinson ML-7A preamplifier Specifications

Before launching into <I>Stereophile</I>'s first-ever report on a Mark Levinson product, an important point needs to be clarified. Although Mark Levinson products were originally made by Mark Levinson, they are no longer. <I>Au contraire</I>, Mark Levinson products are now being made by Madrigal, Ltd., which bought Mark Levinson Audio Systems' assets and trademark two years ago. Mark Levinson's products, as distinguished from Mark Levinson products, are now being manufactured by a company called Cello. But the subject of this report, the Mark Levinson ML-7A preamplifier, is a product of Madrigal, Ltd., not of Cello. Now that I've made that all perfectly clear, we may proceed.

Mark Levinson division of the Harman Consumer Group
1718 W. Mishawaka Road
Elkhart, IN 46517
(516) 594-0300
www.marklevinson.com

Mark Levinson ML-7A preamplifier Page 2

Mark Levinson ML-7A preamplifier Page 2

Before launching into <I>Stereophile</I>'s first-ever report on a Mark Levinson product, an important point needs to be clarified. Although Mark Levinson products were originally made by Mark Levinson, they are no longer. <I>Au contraire</I>, Mark Levinson products are now being made by Madrigal, Ltd., which bought Mark Levinson Audio Systems' assets and trademark two years ago. Mark Levinson's products, as distinguished from Mark Levinson products, are now being manufactured by a company called Cello. But the subject of this report, the Mark Levinson ML-7A preamplifier, is a product of Madrigal, Ltd., not of Cello. Now that I've made that all perfectly clear, we may proceed.

Mark Levinson division of the Harman Consumer Group
1718 W. Mishawaka Road
Elkhart, IN 46517
(516) 594-0300
www.marklevinson.com

Mark Levinson ML-7A preamplifier

Mark Levinson ML-7A preamplifier

Before launching into <I>Stereophile</I>'s first-ever report on a Mark Levinson product, an important point needs to be clarified. Although Mark Levinson products were originally made by Mark Levinson, they are no longer. <I>Au contraire</I>, Mark Levinson products are now being made by Madrigal, Ltd., which bought Mark Levinson Audio Systems' assets and trademark two years ago. Mark Levinson's products, as distinguished from Mark Levinson products, are now being manufactured by a company called Cello. But the subject of this report, the Mark Levinson ML-7A preamplifier, is a product of Madrigal, Ltd., not of Cello. Now that I've made that all perfectly clear, we may proceed.

Who Are You?

Who Are You?

In the four years since our last readership survey, Stereophile's circulation has grown by one third, from 45,000 to over 60,000 (footnote 1). We thought it time, therefore, to commission new numbers, from specialists Mediamark Research Inc. (footnote 2). Table 1 shows the demographic breakdown of the magazine's readers. While the launch of CD did bring more women into the audiophile fold almost 10 years ago, the proportion of Stereophile's female readers has not changed since 1988, at just over 1% (footnote 3). At one of the panel sessions at the 1992 High End Hi-Fi Show in Los Angeles, a man in the audience asked why high-end audio was so testosterone-bound when women were just as interested in music as men? The answers given by some of the many women at the show ranged from the fact that women only earn 47 cents on the dollar compared with men to conjecture that women are turned off by the hobby's tweak aspect. Certainly dealer Andrew Singer felt last October (footnote 4) that the high-end industry is hobbling itself by ignoring half the US's population.
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