The Cable Company's Summer Against Hunger Campaign

The Cable Company's Summer Against Hunger Campaign

August is here, which means it’s time for <a href="http://www.thecableco.com/">The Cable Company</a>’s Annual “Summer Against Hunger” fundraiser. This marks the 15th year that The Cable Company collaborates with <a href="http://www.care.org/index.asp">CARE</a&gt;, a leading humanitarian effort battling global poverty, with a dollar for dollar donation on purchases of sponsored products in the month of August.

Polk RTA 11t loudspeaker Measurements

Polk RTA 11t loudspeaker Measurements

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

Polk Audio
5602 Metro Drive
Baltimore, MD 21215
(800) 377-7655
www.polkaudio.com

Polk RTA 11t loudspeaker Review Context

Polk RTA 11t loudspeaker Review Context

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

Polk Audio
5602 Metro Drive
Baltimore, MD 21215
(800) 377-7655
www.polkaudio.com

Polk RTA 11t loudspeaker Specifications

Polk RTA 11t loudspeaker Specifications

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

Polk Audio
5602 Metro Drive
Baltimore, MD 21215
(800) 377-7655
www.polkaudio.com

Polk RTA 11t loudspeaker Page 3

Polk RTA 11t loudspeaker Page 3

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

Polk Audio
5602 Metro Drive
Baltimore, MD 21215
(800) 377-7655
www.polkaudio.com

Polk RTA 11t loudspeaker Page 2

Polk RTA 11t loudspeaker Page 2

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

Polk Audio
5602 Metro Drive
Baltimore, MD 21215
(800) 377-7655
www.polkaudio.com

Polk RTA 11t loudspeaker

Polk RTA 11t loudspeaker

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

Why Pay More?

Why Pay More?

A very popular myth among the audio unwashed—and one still perpetuated by the pop hi-fi writers—is that nothing is to be gained by paying more than $1000 for a stereo system (footnote 1). Members of the general public, including masses of people who enjoy live, unamplified music, have the impression that more money simply buys one wider and wider frequency range, and defend their $500 "compact" systems with the lame excuse that their ears aren't all that good, and who needs to hear what bats hear anyway? This is no doubt a soothing emollient for one's disinclination to invest more money in audio gear, but it is a supreme self-deception.

Petty's Mojo

Petty's Mojo

When <I>Sound + Vision</I> splashed Tom Petty’s still remarkably vital mug across a recent cover it caught my attention. Inside, across 12 pages, they basically anointed his new record <I>Mojo</I>, as disc of the year. So Petty’s blues record, one that was a long time comin’, is the best album of 2010? No offense to Mike Mettler and Ken Richardson, both of whom I consider friends, but the whole thing seemed like a stretch to me.

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