Wes Phillips

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How You Treat Your Waiter

Maybe Bill Swanson was the first CEO to use the "How You Treat Your Waitron" metric, but I learned it from a date about 20 years ago in Oregon. It is a good rule of thumb, however. Also, note Swanson's other "Unwritten" rules on the left—it's a good list.

People Are Making Too Much of This

Okay, indigenous Columbians want to make Cola with real Coca? Why is everybody freaking out about this? It's not the same thing as cocaine. I used to live in Peru and we would drink herb tea made from coca leaves all the time. It's got about as much kick as caffeine—maybe even less, since I'd have no qualms about drinking a cup before bedtime.

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