News

Sort By:  Post Date TitlePublish Date

Working Man by Day, Audio Artist by Night

A good part of each day around here is spent perusing the internet for all things audio: manufacturer sites, audio news, newsgroups, equipment reviews, etc. What's found ranges from the good-intentioned to the well-financed, and much of what's out there also represents the labors of love many audiophiles lavish on their favorite hobby.

Threshold Corporation Plans Financial Reorganization

Threshold Corporation, long known as one of the original high-end audio equipment pioneers, is discussing plans to restructure the company to meet new market conditions. Threshold, based in Camarillo, California, manufactures high-end audio amplifiers, preamplifiers, and digital products under the Threshold, FortT, and PS Audio product lines. (PS Audio, of which Threshold Corp. is the majority owner, is currently a separate corporation.)

If At First You Don't Succeed, Try, Try Again Dept.

The largest advertising and promotional campaign for an audio product in Sony Electronics' (and possibly anyone's) history debuted during NBC's Thursday-night prime-time television lineup last week. The campaign, titled "Make it with MD," featured various celebrities as they moved through a Hollywood party sporting a small MiniDisc personal stereo unit playing their own personalized music mixes. Sony also plans major cable, billboard, print ad, and promotional tie-ins.

Southern California audio swap meet!

The 2nd Annual Southern California Hi-Fi Swap takes place on Sunday, February 22, 9am-1pm, at the Sequoia Athletic Club and Conference Center, 7530 Orangethorpe Avenue in Buena Park, one block north of Knotts Berry Farm and the 91 freeway on the corner of Beach and Orangethorpe.

Advertisement
Advertisement