Online Sales of Consumer Electronics Will Reach $14 Billion by 2002
Last week, the <A HREF="http://www.cemacity.org">Consumer Electronics Manufacturers Association</A> (CEMA) announced its forecast that Internet sales of traditional consumer technologies to online households should reach at least $14 billion by 2002, representing 13% of total industry volume. CEMA also revealed that <A HREF="http://www.eBrain.org">consumer research</A> shows interest in buying consumer technologies online should grow by at least 135% in the next two years. The study found that the vast majority of online shoppers opt to consummate the purchase online instead of at a retail store because of price.