Sometimes Shorter is Better
In a move that it says is designed to position it for "continued growth and leadership in the consumer electronics field," the Consumer Electronics Manufacturers Association (CEMA) unveiled last week its new incarnation: the <A HREF="http://www.cemacity.org">Consumer Electronics Association</A> (CEA). The announcement comes on the heels of a decision, made earlier this week by the Board of Governors of the Electronic Industries Alliance (EIA), to allow separate incorporation for its sector associations.