Dolby TrueHD Ready for Primetime
Recently we received an SOS from fearless leader John Atkinson. <I>Dolby is staging a press event on an evening I have a schedule conflict</I>, he wrote. <I>Could you attend in my stead?</I> As obligations go, attending an industry dinner is not exactly the most onerous task going—alcohol is frequently served (the best way to guarantee the press shows up) and you get to hang out with your fellow A/V journalists, an admittedly mixed blessing. What is not assured is that there will actually be news.