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LATEST ADDITIONS

If At First You Don't Succeed, Try, Try Again Dept.

The largest advertising and promotional campaign for an audio product in Sony Electronics' (and possibly anyone's) history debuted during NBC's Thursday-night prime-time television lineup last week. The campaign, titled "Make it with MD," featured various celebrities as they moved through a Hollywood party sporting a small MiniDisc personal stereo unit playing their own personalized music mixes. Sony also plans major cable, billboard, print ad, and promotional tie-ins.

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1998 Records To Die For

Death. It's something we all wonder about. Ever try to imagine your own? There you are, flinging yourself out of the trenches and over the top, clutching your blunderbuss and your copy of Alice Cooper's <I>Killer</I>. Or perhaps you wake up, the room's in flames, and you scurry about, choking, one arm around your cat, the other around your Leopold Stokowski boxed set. Or maybe you envision a mythic/gothic/celtic/druidic Bergmanesque kind of death&mdash;you, the leaden sky, your copy of <I>Saxophone Colossus</I>, and black-draped Death, all pasty and balding, leaning on its scythe with the same easy grace shown by members of the New Mexico Highway Department when they slump over their shovels.

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