Paradigm Claims Sonic Frontiers Deal Will Help Entire Industry
Paradigm's acquisition of Sonic Frontiers, Inc. is only the first step in salvaging the highly regarded brand, according to Bill VanderMarel, Paradigm's Director of Sales and Marketing. The next step will involve infusions of serious amounts of cash to expand the present network of dealers and to develop new products under the new Sonic Frontiers International banner---an amount VanderMarel expects will run as high as two or three times the purchase price of the temporarily defunct Ontario maker of high-end audio electronics. "Paradigm recognizes the necessity of such a sizable investment over the next 12 months to make a serious effort at revitalizing the name," he said.