Factory-Direct: Grant Fidelity
Grant Fidelity purchasing manager, Rachel Zhang, explained that her company wants to bring “a self-servicing, consumer electronics distribution model to high-end audio.” All of Grant Fidelity’s products are available factory-direct; and, instead of the traditional dealer network, Grant Fidelity utilizes private, home-based demonstrators. The goal is to make available more affordable products for a younger and more varied audience, Zhang said.