Independent Music Shops Surviving Despite Online Competition
Internet traffic doubles every 100 days, according to some statistics. This growth has been accompanied by an increase in the amount of online shopping---a phenomenon that has had a significant impact on retailers. Independent bookstores, for example, have been squeezed not only by the expansion of large-scale operations like <A HREF="http://www.barnesandnoble.com/">Barnes & Noble</A>, but also by the popularity of Internet discounters like <A HREF="http://www.amazon.com/">Amazon.com</A> and <A HREF="http://www.borders.com/">Borders.com</A>. Online sales of recorded music by both record clubs and start-up resellers have put a dent in the bottom lines of many mass-market music stores---although not a huge one yet. The trend will certainly continue.