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LATEST ADDITIONS

Whisper These Little Secrets

Okay. We just squeezed a full day's work into four tight and furious hours. The company granted us a half-day, so that we could all get a head-start on the holiday weekend. This, of course, is very nice. However, we started shipping the wonderful June issue just yesterday and had much work to accomplish this morning. In addition, for various reasons, we've had to accomplish that work without the help of an ad coordinator or production manager, and all while employing an entirely new pre-press system. Shipping days, as a rule, are intense. These have gone beyond intense.

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How You Treat Your Waiter

Maybe Bill Swanson was the first CEO to use the "How You Treat Your Waitron" metric, but I learned it from a date about 20 years ago in Oregon. It <I>is</I> a good rule of thumb, however. Also, note Swanson's other "Unwritten" rules on the left&mdash;it's a good list.

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People Are Making Too Much of This

Okay, indigenous Columbians want to make Cola with real Coca? Why is everybody freaking out about this? It's <I>not</I> the same thing as cocaine. I used to live in Peru and we would drink herb tea made from coca leaves all the time. It's got about as much kick as caffeine&mdash;maybe even less, since I'd have no qualms about drinking a cup before bedtime.

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