Attention CE Manufacturers:
This probably won't seem like rocket science to most audiophiles, but it should be taken to heart by everyone in the highly competitive world of consumer electronics. A new study reveals that for consumers, customer support is nearly as important as the product itself. According to the results of the "Customer Support Issues" study, released last week by <A HREF="http://eBrain.org">eBrain Market Research</A> in cooperation with the <A HREF="http://www.ce.org">Consumer Electronics Association</A>, rebate offers, warranties and availability of support resources are the key customer support issues for consumers.