Steve Guttenberg

I love two-channel stereo. A great stereo recording can produce such a full-bodied, three-dimensional soundstage that surround sound seems superfluous. Multichannel is just peachy for home theater, but good ol' stereo suits music just fine, thanks very much.

"You listen to these modern records, they're atrocious, they have sound all over them. There's no definition of nothing, no vocal, no nothing, just like—static."—Bob Dylan, interviewed by Jonathan Lethem. Rolling Stone, September 7, 2006

Jim Fosgate fits the category of Classic American Inventor to a T. This softspoken, quietly intense man has earned 18 patents and founded three successful electronics companies. In the late 1970s, he pulled out of the car audio business to follow his quadraphonic bliss, and designed the Fosgate Tate 101, arguably the finest quad decoder of the era. He also created the best-selling matrix surround processor of all time, Dolby's Pro Logic II, and in 2003 won an Emmy for the Development of Surround Sound for Television. He now serves as a senior executive consultant for Fosgate Audionics, a division of the Rockford Corporation.

There's one phrase a Ferrari dealer never hears from a potential customer: "Ferrari? What's a Ferrari?" Marques such as Ferrari, Lamborghini, and Maserati are so embedded in mainstream culture that their dealers never have to introduce an unfamiliar but exorbitantly expensive set of wheels to their prospects.