Chris Russell: Well, we can't disprove it. If we set up double-blind listening tests, we'd probably wind up with the same guesswork results as everybody else, because we're trying to respond with our conscious perceptions. The thing we find, though, is that every time we make an improvement to a product and send it out to the field with no announcement, we get feedback from the field that people are hearing the difference and are responding to it.
Deutsch: How do you define what is an improvement? Is it technical performance?
Chris…