I think cables are over priced

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It seems to me that, while cables are important to get the best from equipment, they are less so than the other components of a system.
I am running Sonus Faber Cremonas on the end of a Naim 102/180 system, and was recommended Cardas Quadlinks that would have cost me four times what I finally paid for 'Signal' cables that I found on the Stereophile audio market pages, but which I have never seen reviewed in the mag. I wonder why not, as these cables are very clearly excellent and most appropriate to my setup?

What is the basis for an "audiophile" component?

The reason I'm asking is I'm researching universal disk players such as the McCormack UDP-1 which carries the moniker as an "audiophile" udp but the Denon 5910 which does the same plus more on the video end, does not carry such a title. So is this just marketing or are there true characteristics that seperate the two?

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